Joey La Fata founded Exquisite Creations Home Staging after working as
a buyers agent for over 9 years she heard the comments and
feedback from the buyers as they viewed many vacant properties for sale.
"My clients would have a hard time with the scale of the room. The rooms seem much smaller
when they are empty. I found myself measuring out the size of a bed on the floor so my buyer could see that there was enough
room for her personal furniture and items."
The properties also needed to be warmer and more welcoming.
Joey noticed that when she showed a property with nice furniture and todays colors, the buyers responded with a possitive
reaction.
"I had two houses to show to the same client that were on the same
street with the same layout, square footage, and room sizes.The first one was vacant. The seller had just painted all the
walls white. It had hard wood floors, an all white kitchen, updated bath in cream colors and a newer roof. The second
was lived in. The living room was a warm cocoa brown with deep wood tone furniture with a creamy accent color and
window treatments. The kitchen was a bright vibrant sunkissed yellow with white dinner plates and yellow bread plates
set out on the table with yellow napkins wrapped in white flowers. A simple glass vase sat in the middle of the table
with 3 white lillies in it. My buyers went crazy over this house! I tried to point out that the first house had a new
roof and this one was at least 15-20 years old. It didnt matter. I tried to point out the fact that the first house had an updated bath and this one was original. "But its so cute!" she
exclaimed.
The owner had taken out all of their personal items such as the toothbrushes, hair brush,
mouthwash, everything was replaced with simple clean decorative items and fresh clean hand towels.
I showed them cracks in the walls that I had found that they did not see
because they were too busy looking at all the pretty things.
Nothing mattered.
The buyer was well aware that the personal items that she liked were not included with the
sale. She wanted that house.
This was the final straw for me. I knew staging properties really made a difference!"
